HOW – STOP THE SCROLL
Top 5 Social Media Tips: Attention is the most valuable commodity your business can posses in today’s ever evolving online world. The ability to interrupt the scroll in a platform of sensory bombardment is the most important tool in communicating your business goals. Posts must be visually pleasing and congruent with both your brand guide and digital media guide. Repeat equals defeat! While brand continuity is important, visually repetitive content will be scrolled past and quickly forgotten about.
2 WHEN – PEAK VIEW TIMES
Top 5 Social Media Tips: Knowing when to post is crucial for getting as many eyes on your content as possible. Social and employment responses to COVID-19 have reshaped online behavior trends across all platforms – which are likely to remain for the rest of 2020. Although each industry has specific times of the best time to post, a general overview of platform peak viewing times is below:
Facebook: Best times: Wednesday and Friday, 11 a.m. and 1–2 p.m. Best day: Wednesday. Worst day: Sunday.
Instagram: Best times: Wednesday at 11 a.m and Friday from 10 a.m.–11 a.m. Best day: Wednesday. Worst day: Sunday
Youtube: Best Times: Thursday and Friday between 2 p.m and 4 p.m. Best Day: Friday. Worst Day: Sunday.
*Failing to plan is planning to fall! Having at least a month of content in advance is absolutely key to mapping out engaging and evolving content.
#3 WHERE – Identify which platforms are best for you!
Top 5 Social Media Strategies: Each Social Media platform serves a different purpose – to a largely different audience – so identifying which platform is best for you is important. Here is a brief breakdown of the most relevant platforms:
Facebook: The biggest social media platform – primarily used for semi local connections and sharing of relational material. Highly interactive and conversational. Australian Users: 17 million. Avg. User: 25-40yrs.
Youtube: Biggest video sharing platform – primarily used to create and document experiences and spread messages. Videos should be highly engaging and relatable with emphasis placed on content and production quality. Australian Users: 15 million. Avg. User: 15-35.
Instagram: A visual platform used to communicate who you are and what you are doing on a regular basis. Less conversational – primarily for documenting recent and future experiences. Australian Users: 9 million. Avg. User: 18-24.
TikTok: Biggest growing platform for short-form mobile videos. High priority is placed on creativity, music, comedy and quickly evolving trends for teenagers. Australian Users: 1.5 million. Avg. User: 13-25yrs
#4 WHAT – CONTENT IS KEY
Top 5 Social Media Strategies: Each industry and business will have different reasons for using social media. For example, a retailer would primarily post highlighting products and specials, while a non-profit would primarily post highlighting people and their stories. Keeping a good mix of informational, conversational and interactive content is key to retention and conversion.
#5 WHO – KNOW YOUR AUDIENCE
Top 5 Social Media Tips: Identifying both your current and target audience demographic is crucial for knowing; which platform to use, the visual and language style of posts and your general approach to content. Each of the major platforms have analytics within developer views that can be explored to better understand who is currently viewing and engaging with your content. A healthy mix between producing content for retention and content for targeting is important.